Siam Goshi Manufacturing Co., Ltd. : 'The World's Strongest Motorcycle Parts Manufacturer'

Brand Visual Identity

SGM Brand Identity Design System includes information required for users to correctly understand and use the corporate mark and "basic design element" as well as SGM brand.

This system developed to an important guideline to maintain the consistency and integration as the brand and widely send out information. SGM delivers the corporate image effectively in the visual aspect by displaying and developing these elements by using only one of them or by combining them, the business mark of "Logo, Color, Typography, Object and Photography Concept" developed for commercial markets, for plan to integrate images of various media by reference to these ideas.

Basic Design Element

The elements of design are the fundamental aspects of any visual design which include shape, color, space, form, line, value, and texture. Graphic designers use the elements of design to create an visual that can convey a certain mood, draw the eye in a certain direction, or evoke a number of 'the highest corporate brand value'.

Corporate Mark

The corporate mark forms the core of representing the GOSHI brand and is an important element to preserve the corporate Identity in a global sense.

Color

The corporate color is used as the unique color by limiting to a certain color to emphasize the corporate attitude and uniqueness.

Typography

The corporate typefaces are designed to take account of harmony with the corporate mark, primarily used for rubrics, headlines, display text, infographics and tables.

Mascot

The corporate mascot characters are named 'MAFU', and they are symbols of our corporate activities.

Object

The corporate object expresses the SGM attitude to make its way toward the future, appropriate use of it can enhance the GOSHI brand and get stronger visual effect in each medium.

Photography

The corporate photography focuses on the perspective that shows the 'Artisanal mind passion of associates' and conveys indicates the perfect appearance product, leading to reality.